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Multiple Media Outlets Highlight How Temple Boosted Lung Health Testing in Temple Healthy Chest Initiative with Campaign that Addressed Barriers to Care

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Research presented at the American Thoracic Society International Conference showed how a Temple team developed an approach to boost rates of lung cancer screenings in its Temple Healthy Chest Initiative by leaning on specific marketing and messaging tactics that addressed screening barriers. The long nodule detection program saw an increase in low-dose CT for Black, Hispanic and female patients after addressing screening barriers. Coverage by Becker’s Hospital Review and Healio Pulmonology included comments from Stefanie Murphy, Associate Vice President of Corporate Marketing at Temple Health. The team working on the campaign included contributors from Temple Health, the Klein College of Media and Communication at Temple University and the Temple Center for Urban Bioethics at the Lewis Katz School of Medicine.